Tony Fernandes

TONY FERNANDES

FRACTIONAL CXO SPECIALIZING IN THE STRATEGIC USE OF PRODUCT DESIGN AND CUSTOMER INSIGHTS TO ACHIEVE BUSINESS GROWTH

Over 30 years of industry experience spanning B2C, B2B, medical, enterprise, security, and emerging tech.

Schedule a time directly with me for a brief, 15-minute consultation or send me an email describing your specific needs. I look for forward to hearing from you.

Areas of specialty include:
  • AI product design
  • Digital product/service strategy
  • Medical device and healthcare experiences
  • Interactive brand experiences
  • Product differentiation an disruptive designs
  • Customer insights strategy
  • UX team management
  • Training
CONTACT

CONTACT TONY

You will received a response within a few hours on business days.

ABOUT TONY

PROFESSIONAL BACKGROUND

Tony Fernandes is founder and CEO at UEGroup Incorporated, a leading Silicon Valley Product Design and User Experience firm specialized in designing experiences for emerging and disruptive technologies. Tony is also an Executive in Residence and lecturer at the Daniels School of Business at Purdue University where he teaches "Frontiers in Design" as part of joint MBA and Masters in Engineering program. He also acts as the role Chief AI Officer for HumanFocused.AI which is focused on helping organizations grow next-generation techniques and expertise in Human-Centered AI.

Since its founding, UEGroup has worked with a selection of the world's leading technology companies. This work has included getting many firsts on the market including the first Smart TV, the first personal photo printer, the first augmented reality consumer app for virtually trying on eyeglasses, and many services being made available in the cloud for the first time. It has also included work on some of the world's most sophisticated solutions including advanced minimally invasive surgical devices, advanced logistics software for aerospace, deep brain stimulation implants, AI-based solutions, robotics, and advanced cybersecurity. Tony is author of the book "Global Interface Design" and is currently authoring a new book entitled "Human Centered AI". He speaks regularly at conferences and is quoted regularly in the media. Prior to his present roles, Tony had executive roles at Apple, IBM, and XEROX PARC.

PERSONAL BACKGROUND

Tony is an avid traveller and has circumnavigated the globe twice including multi-month journeys in Africa, Asia, and Europe. He is an avid sailor with a home port of Monterey, California. He also enjoys the mountain life where he pretends to be lumberjack and homesteader in the Sierra Nevada mountains.

Based in Silicon Valley California and Lisbon Portugal.

QUOTES

Professional, Accurate, Creative, Flexible, Friendly, Reliable, Good Value. Tony Fernandes, delivers on all fronts. Of the many design vendors I've worked with over the years, Tony has repeatedly delivered outstanding results against frequently challenging criteria and scope. Being on the bleeding edge of innovation -- I have brought both hardware and software/services to Tony and his team. I have ALWAYS been delighted with their work product and especially with Tony's leadership and involvement with his teams. I would highly recommend UEGroup for anyone seeking outstanding value and amazingly accurate recommendations from a design partner.

Mickie Calkins, VP of AI Strategy, CableLabs

I first worked with Tony and his company, UEGroup, back in 2008 and knew it wouldn’t be the last time. My experience was nothing but positive. He and his team were extremely knowledgeable on all aspects of user testing, as well as analyzing testing results. They were able to bring a new and fresh perspective to the user experience issues my company was facing and presented workable solutions to all levels of management. Tony and this team are professional, dependable, and experts in the field of UX. Whether you are a small B2C organization or a large scale enterprise company, Tony has the skills and professionalism you are looking for.

Julie Zagorniak, Senior Product Design Manager, McAfee Security

Tony's ability to grasp the needs of his client and meld them with needs of their customers is truly impressive. He is the master of uncovering the unmet and unrealized user needs. He is extremely creative, and always amazes me with his insight. I would not hesitate to call upon Tony again.

Daniel McCombs, VP of R&D, Roche

IN THE MEDIA